Events Management
Level 3
 
Title of learning programme Events Management Programme
Programme level 3
Duration of learning programme 14 weeks x 10 hours
Total number of learning hours per programme 140 *

* Please note that this is only an approximate figure and is dependant upon how much time you can dedicate to your studies and also how well you grasp the learning concepts in the course material. Furthermore, at the end of each module there is a question paper which needs to be completed and returned to your personal tutor.

Structure
 
Module Module Title
1

Getting to know your employees
2

An overview of event management
3

Planning in event management
4

Human relations
5

Catering and food services
6

Marketing
7 Fund raising
8 A career in the field of event management
 

Learning Outcomes
 

Module 1 – Getting to know your employees.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Explore the personal characteristics that are relevant to event management.
LO2

Discuss the concept of Employment Value Exchange..
LO3

Identify the fundamental personal characteristic indicators.
LO4

Introduce employment behaviour preferences.
 

Module 2 – An overview of event management.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Introduce the concept of event management on a general level.
LO2

Explore the functions of event management.
LO3

Identify the human relations skills associated with event management.
LO4 Discuss the characteristics of a successfully planned event.
 
Module 3 – Planning in event management.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Identify the types of planning required by event managers.
LO2

Examine the framework that is used to build all planning.
LO3

Introduce the importance of the planning model.
LO4

Explore the characteristics of the planning process.
 

Module 4 – Human relations.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Examine an awareness of human relations relating to management functions.
LO2

Identify the management functions of an event manager.
LO3 Introduce a working model for human relations in event management.
 

Module 5 – Catering and food services.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Explore the general planning process for Catering, Food and Beverage administration.
LO2

Investigate the role of the event manager.
LO3

Identify the factors that should be considered when planning a menu.
LO4

Describe the importance of alcohol and beverage planning.
 

Module 6 – Marketing.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Investigate the function of marketing and its use within event management.
LO2

Describe characteristics of marketing strategy.
 

Module 7 – Fund raising.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Explore the function of fundraising in event management.
LO2

Explain the importance of planning in fundraising.
LO3

Examine some of the common motivations for donations.
 

Module 8 – A career in the field of event management.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Summarise the inter-connectiveness between the five functions of event management.

LO2

Analyse the considerations for the event planning process.
LO3

Identify the personal characteristics that are required to succeed in the field of event management.

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