Advertising
Level 4
 
Title of learning programme Advertising
Programme level 4
Duration of learning programme 11 weeks x 10 hours*
Total number of learning hours per programme 110**

* Unlike traditional schools, colleges or universities, there are no terms, semesters, or specified intake dates for our uniquely flexible distance education courses. Our system of continuous enrolment means that our students can enrol on any day and at any time of the year. This allows our students the freedom to plan their studies to fit in with their lifestyle or work commitments.

** Please note that this is only an approximate figure and is dependant upon how much time you can dedicate to your studies and also how well you grasp the learning concepts in the course material. Furthermore, at the end of each module there is a question paper which needs to be completed and returned to your personal tutor.

Structure
 
Module Module Title
1 Introduction to Advertising
2 Advertising for the Small Business
3 Media
4 Costs
5   Putting the Advertisement Together
6   The Agency
7   Types of Advertising
8   Public Relations
9   Controls
 

Learning Outcomes
 

Module 1 – Introduction to Advertising.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Examine factors to consider when entering the advertising business
 

Module 2 - Advertising for the Small Business.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Discuss how to plan and create an advertisement and the importance of product objectives
 

Module 3 - Media.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Evaluate the various media available to an advertiser
 

Module 4 - Costs.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Analyse the who pays for advertising and examine the principle of budgeting and costing
 
Module 5 - Putting the Advertisement Together.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Examine what needs to be taken into consideration when creating an advertisement
 
Module 6 - The Agency.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Discuss the function of an advertising agency
 
Module 7 - Types of Advertising.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Evaluate different ways in which a small advertiser can promote his product or service
 
Module 8 - Public Relations.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Introduce Public Relations and explain how it can present a distinct corporate identity
 
Module 9 - Controls.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Explain what provisions are made for controls on advertising and define the importance of Trademarks and Registration

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