Marketing
Level 3
 
Title of learning programme Marketing Programme
Programme level 3
Duration of learning programme 11 weeks x 10 hours*
Total number of learning hours per programme 110**

* Unlike traditional schools, colleges or universities, there are no terms, semesters, or specified intake dates for our uniquely flexible distance education courses. Our system of continuous enrolment means that our students can enrol on any day and at any time of the year. This allows our students the freedom to plan their studies to fit in with their lifestyle or work commitments.

** Please note that this is only an approximate figure and is dependant upon how much time you can dedicate to your studies and also how well you grasp the learning concepts in the course material. Furthermore, at the end of each module there is a question paper which needs to be completed and returned to your personal tutor.

Structure
 
Module Module Title
1

Introduction to Marketing Management
2

Approaches to Environmental Monitoring in Marketing
3

The Characteristics of Industrial, Consumer & Service Markets
4

Market Segmentation
5

The Marketing Mix
6

Communication in Marketing
7

Market Research
8   The Nature & Role of Marketing Analysis
9   Changing Market Structures & the Implications for Channel Relationships
 

Learning Outcomes
 

Module 1 – Introduction to Marketing Management.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Examine the role of managers and their objectives, the philosophy of marketing and discuss the marketing mix
 

Module 2 - Approaches to Environmental Monitoring in Marketing.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Discuss the business as a legal entity and introduce the corporate mission
LO2   Analyse the structure of organisations and summaries the parties that make up the competitive environment
 

Module 3 - The Characteristics of Industrial, Consumer & Service Markets.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Introduce the various factors relating to Business Marketing and Consumer Marketing

 

Module 4 - Market Segmentation.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Evaluate the 3 stages of market segmentation, targeting and positioning
 

Module 5 - The Marketing Mix.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Examine different components of the marketing mix showing how they are controlled to make a product more competitive
 

Module 6 - Communication in Marketing.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Discuss the communication process and how to select the appropriate tools
LO2   Evaluate the role of advertising agencies and the importance of managing communications
 

Module 7 - Market Research.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Analyse the principles and methods of market research
 
Module 8 - The Nature & Role of Marketing Analysis.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Introduce and discuss techniques used to examine data and statistics from samples
 
Module 9 - Changing Market Structures & the Implications for Channel Relationships.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Examine how the market structure impacts on distribution and sales strategies

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