Marketing Communications
Level 4
 
Title of learning programme Marketing Communications
Programme level 4
Duration of learning programme 20 weeks x 10 hours*
Total number of learning hours per programme 200**

* Unlike traditional schools, colleges or universities, there are no terms, semesters, or specified intake dates for our uniquely flexible distance education courses. Our system of continuous enrolment means that our students can enrol on any day and at any time of the year. This allows our students the freedom to plan their studies to fit in with their lifestyle or work commitments.

** Please note that this is only an approximate figure and is dependant upon how much time you can dedicate to your studies and also how well you grasp the learning concepts in the course material. Furthermore, at the end of each module there is a question paper which needs to be completed and returned to your personal tutor.

Structure
 
Module Module Title
1 Nature, Purposes and Process
2 Advertising
3 Sales Promotion and Personal Selling
4 Sponsorship, Public Relations, Direct Marketing and Interactive Tools
5   Planning Marketing Communications
6   Further and Future Issues
 

Learning Outcomes
 
Module 1 – Nature, Purposes and Process.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Discuss the nature, purpose and process of marketing communications
 
Module 2 – Advertising.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Define Advertising
 
Module 3 – Sales Promotion and Personal Selling.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Summarise the types of individual sales promotion methods that can be used for different purposes and that may be aimed at different target audiences
LO2   Examine the characteristics of Personal Selling
 
Module 4 – Sponsorship, Public Relations, Direct Marketing and Interactive Tools.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Examine the nature, purpose and uses of Public Relations
LO2   Identify the various forms of Sponsorships
LO3   Discuss the newest tools of marketing communications which enable interactive communications to take place between marketers and customers
 
Module 5 – Planning Marketing Communications.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Summarise the development of integrated marketing communications plans
 
Module 6 – Further and Future Issues.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Examine some of the more recent trends in marketing communications which are important in planning today’s integrated strategies

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