Public Relations
Level 4
 
Title of learning programme Public Relations
Programme level 4
Duration of learning programme 17 weeks x 10 hours*
Total number of learning hours per programme 170**

* Unlike traditional schools, colleges or universities, there are no terms, semesters, or specified intake dates for our uniquely flexible distance education courses. Our system of continuous enrolment means that our students can enrol on any day and at any time of the year. This allows our students the freedom to plan their studies to fit in with their lifestyle or work commitments.

** Please note that this is only an approximate figure and is dependant upon how much time you can dedicate to your studies and also how well you grasp the learning concepts in the course material. Furthermore, at the end of each module there is a question paper which needs to be completed and returned to your personal tutor.

Structure
 
Module Module Title
1 The Study of Public Relations
2 The Scope of Public Relations
3 The Organisation
4 The Corporate Identity
5   Intro to the Public Relations Process
6   Personal Attributes
7   The Tools of Public Relations
8   The Tools of Public Relations Continued
9   Oral Communications and Presentations
10   Special Events
11   More Tools of Public Relations
 

Learning Outcomes
 
Module 1 – The Study of Public Relations.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Define Public Relations
 
Module 2 – The Scope of Public Relations.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Discuss the scope of Public Relations
LO2   Examine the objectives of Public Relations
 
Module 3 – The Organisation.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Explain the position of PR in an Organisation
 
Module 4 – The Corporate Identity.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Define Corporate Identity and summarise the ethical considerations in public relations
 
Module 5 – Intro to the Public Relations Process.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Examine the steps that need to be taken to implement any corporate identity programme
 
Module 6 – Personal Attributes.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Discuss what you need to work in Public Relations
LO2   Explain why all Public Relations practitioners need to have some knowledge of the law concerning the field of communications
 
Module 7 – The Tools of Public Relations.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Discuss the importance o Communication in PR
 
Module 8 – The Tools of Public Relations Continued.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Summarise the types of communication tools discussed in this unit
 
Module 9 – Oral Communications and Presentations.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Explain why face-to-face communication is always the most effective and convincing time of communication
 
Module 10 – Special Events.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Summarise the key elements involved in planning for a special event
 
Module 11 – More Tools of Public Relations.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1 Discuss the tools of Public Relations mentioned in this unit

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