Tourism Management
Level 3
 
Title of learning programme Tourism Management Programme
Programme level 3
Duration of learning programme 11 weeks x 10 hours
Total number of learning hours per programme 110*

* Please note that this is only an approximate figure and is dependant upon how much time you can dedicate to your studies and also how well you grasp the learning concepts in the course material. Furthermore, at the end of each module there is a question paper which needs to be completed and returned to your personal tutor.

Structure
 
Module Module Title
1

Introduction to tourism and the growth of the tourism industry
2

Tourism Planning and Development
3

Visitor Attraction Management
4

Hospitality Studies
5

Transportation and its role in the tourism industry
6

Marketing Tourism Products
7

Events and their role in tourism
8 Rural tourism and the landscape & sustainability
 

Learning Outcomes
 

Module 1 – Introduction to tourism and the growth of the tourism industry.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Introduce Tourism and identify the trends in its development.
 

Module 2 – Tourism Planning and Development.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Summarise the processes and benefits of planning and development in the tourism industry.
 

Module 3 – Visitor Attraction Management.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Explain the factors involved in successful visitor attraction management.
 

Module 4 – Hospitality Studies.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Introduce hospitality and describe its development as an industry.
 
Module 5 – Transportation and its role in the tourism industry.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1   Identify the effect of transport on tourism.
LO2 Explain how the negative environmental effects can be combated.
 

Module 6 – Marketing Tourism Products.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Analyse the process of marketing in tourism.
 

Module 7 – Events and their role in tourism.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1

Introduce events and explain their role in tourism.
 
Module 8 – Rural tourism and the landscape & sustainability.
On successful completion of this module the candidate will be able to:
  Learning Outcome
LO1   Introduce legislation and explain its importance to tourism and the environment.
LO2 Describe the two methods of visitor management.

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